Built on Overwolf — 113M monthly gamers

Your achievements
deserve more than
a pop-up.

Brands issue trophies. People keep them.
The ad primitive built for what people actually accomplish.

For brands & studios → Get early access
The Journey

From badge to trophy,
kept forever.

The Problem

People do real things.
Brands buy impressions
that disappear.

Marathons. Competitive ranks. 50-book years. Fitness streaks. Tournament wins. Every accomplishment happens somewhere — Strava, Steam, Duolingo, Garmin, race-timing systems — and each platform built a recognition system its users love but can't monetize without breaking its own economy.

Meanwhile brands keep buying interruption — banners, pre-rolls, forced-view video — formats people actively reject.

Brand-issued trophies are the primitive nobody owns yet.

Authorship. Scarcity. Permanence.
The three things earned attention was missing.

How It Works

Brand-issued.
Earned by doing.
Kept forever.

A complete loop — from issuance to attention to permanent association.

1
Brand Issues
Your brand defines the trophy: identity, eligibility, scarcity, reward.
2
Trophy Goes Live
People discover it across our gaming, fitness, learning, and event integrations.
3
Person Earns
We verify the condition at the moment it happens — an achievement, a cross-context action, or both.
4
Brand Gets Attention
Earned, opt-in, measurable. The trophy lives in the user's profile forever.
The Architecture

We read to verify.
We keep nothing.

Connecting a platform doesn't hand us your data. It hands us one question to answer.

01 · Read

In the moment

We watch for the one condition a brand defined, while it is happening.

02 · Verify

Met, or not met

The answer is a single bit. A brand learns that someone qualified — never how they played.

03 · Discard

Nothing kept

The underlying data is never stored, never displayed, never resold.

Most platforms worth integrating — gaming, sport, music, health, reading — restrict third-party commercial use of user data, and several tightened those terms in the last two years. A brand trying to build this layer itself would run straight into them. So would an agency.Platforms closing their data is not a threat to this. It is the reason it works.Reading without retaining is what makes the layer buildable at all — and it has to sit at the base of the product, not as a compliance wrapper added later.

For Brands

Earned attention,
not bought attention.

The format people actually accept.

Reach the audience traditional ads can't
Gen Z lives inside achievement platforms — gaming, fitness, music, learning. Overwolf: 113M monthly gamers. Steam: 130M+ monthly players. Duolingo: 500M learners. The audience that pursues your trophy is the audience banners can't reach.
Permanent brand association
The trophy lives in the user's profile forever. Brand exposure with zero marginal cost after issuance — the opposite of a banner that disappears.
Cross-context attention
Issue trophies that combine running with gaming. Learning with focus. Marathons with music. No other channel can express a condition that spans two platforms.
IAB-aligned measurement
Full-funnel first-party data: views, completions, redemptions, attention time. Aligned with IAB Attention Measurement Guidelines (November 2025).
Compatible with platform terms by design
Your campaign never touches user data, because ours doesn't either — which means a shorter legal review, and a channel that survives the next round of platform restrictions instead of breaking on it.
Schedule a demo →
For Achievers

Your accomplishments.
Real rewards.

TrophyRoom. trophyroom.gg/trex
TREX Gaming
TREX Gaming
@trex · 5 platforms
14
Badges
2
Trophies
1,250
Points
Unify Your Achievements
Bring everything together — Steam, Discord and Riot today, with sport, fitness and learning platforms next.
Earn Real Rewards
Turn what you already do into tangible value — gear, gift cards, exclusive perks.
Build Your Identity
Create a shareable Virtual Hall showcasing who you actually are, across every platform.
Discover Quests
Find challenges and sponsored missions across what you already love doing.
Get early access →
What We're Building

The achievement layer
for the modern web.

Shipped
Core platform
Badge minting, trophy composition, brand-side admin, user profiles.
In Review
In-match verification
Conditions evaluated live during play, on the player's own machine. Built on Overwolf — 113M monthly users across 1,500+ studios.
Shipped
Cross-platform identity
Steam, Discord and Riot connected through a single profile.
In Production
Emotional signal
Six axes of in-match emotional state — calm to rage, hype to deflation, focus to scatter. The audio never leaves the player's machine.
Next
Sport layer
Race timing, event check-in, retail activation.
On the roadmap
Cross-context expansion
Brand-side tooling, premium tier, deeper integrations.
Overwolf Jam City Rough House Games
FAQ

Frequently asked
questions.

What is TrophyRoom?+
Achievement infrastructure for brands. We let brands issue digital trophies that people earn by completing real, verifiable accomplishments — across gaming, fitness, learning, and live events.
How does it work for brands?+
Define a trophy with its conditions and reward. We handle issuance, verification across integrated platforms, and IAB-aligned reporting.
How does it work for users?+
Connect platforms where you already accomplish things. Earn trophies sponsored by brands. Keep them in your identity forever.
Is it free for users?+
Yes. Users never pay. Brands pay to issue trophies.
What platforms are supported?+
Steam, Discord and Riot today. In-match verification through Overwolf is in review. Sport, fitness and event integrations come next.
What data do you collect?+
As little as the verification needs. We check whether a condition was met, record the achievement, and discard the underlying data. We never store, display or share it — not with brands, not with anyone.

The ad primitive
built for what people
actually accomplish.

Issue a trophy. Earn permanent attention from the people who pursue it.

Schedule a demo → See our deck Get early access
trophyroom.gg · landing · v2.0
the ad primitive built for what people actually accomplish